Successful SEO (Search Engine Optimization) has become increasingly difficult with Google’s algorithms continually evolving and changing to enhance value for their users and prevent search result manipulation. Old SEO techniques have become obsolete, and attempts to manipulate search rankings can result in severe penalties. While it’s impossible to predict future changes to Google’s algorithms, there are three elements of successful SEO that are becoming ever more important for businesses and website owners. Follow these three steps to lay a solid foundation for your SEO.
Maintain a Narrow Focus
One of the biggest factors in achieving high search rankings is the relevancy of your content, your website and your business. Maintaining a narrow focus and sticking to one main subject area helps Google to categorize your website more effectively. If you cover a broad range of topics on your website, Google may judge your site to be of little relevance to customers searching for in-depth information. Your content, keywords and other website elements should all be focused on one particular subject area. Aim your content at a specific niche and be consistent in your approach to subject matter.
Establish your Authority
Another major factor that influences results is the authority of the person, website or business providing the information. Establishing yourself as an authority within your field gives you a huge advantage over your competitors. The best way to establish your authority is to offer consistent value to your customers and website visitors. Deliver in-depth, well-presented and actionable content that demonstrates your expertise and shows an understanding of your audience. Speak, or write, with confidence and assuredness that leaves your readers in no doubt that you know what you are talking about.
Build a Trustworthy Reputation
A reputation of trust is one of the most difficult things for a business to build. But it is one of the most important elements of successful SEO. Search engines look at trustworthiness of a website of business when determining its place in the search results. When other websites with a high trust ranking link to your web pages, your trust ranking increased. One link from a reputable and authoritative website can be worth thoughts of links from smaller sites. Once you have established yourself as an authority, focus on creating valuable content and marketing it effectively, as this is the best way to encourage other sites to link to your web pages. Never buy links or use link exchange schemes, as Google is continuing to crack down on artificial linking strategies and may impose penalties on your website.
Successful SEO can be difficult to achieve, especially as search engines continue to evolve and find new ways to rank websites. However, some elements of successful SEO have remained constant and are becoming increasingly important for businesses and website owners looking to boost their search rankings. Maintaining narrow focus, establishing your authority and building a trustworthy reputation will give you a solid foundation for successful SEO.